D’Ayu Pictures was commissioned to produce the TVC for the launch of Yuela Lipcream, encompassing concept planning, visual production, and promotional content editing. The project involved creating multiple video segments with varying durations and approaches to support marketing campaigns across different media platforms.

Each video was designed to highlight the product’s uniqueness, texture, color, and brand identity in a comprehensive and engaging way. This approach allows Yuela to execute a consistent, dynamic, and high-impact promotional campaign, aligned with the product launch objectives and brand strengthening in the market.