D’Ayu Pictures was entrusted to lead the TVC production and campaign for Yuela Gold, featuring Mimi Lana as the brand ambassador. The project included creative concept development, high-quality visual production, and storytelling that emphasizes elegance, confidence, and the exclusive values of the Yuela Gold brand.

This collaboration reflects D’Ayu Pictures’ commitment to producing strategic and impactful marketing content, strengthening brand presence and identity across media platforms and target markets.

D’Ayu Pictures was commissioned to produce the TVC for the launch of Yuela Lipcream, encompassing concept planning, visual production, and promotional content editing. The project involved creating multiple video segments with varying durations and approaches to support marketing campaigns across different media platforms.

Each video was designed to highlight the product’s uniqueness, texture, color, and brand identity in a comprehensive and engaging way. This approach allows Yuela to execute a consistent, dynamic, and high-impact promotional campaign, aligned with the product launch objectives and brand strengthening in the market.