D’Ayu Pictures was entrusted to carry out the TVC filming for the Yuela Product Launch (Lipcream), encompassing concept planning, visual production, and promotional content editing. The project involved producing several video segments with varying durations and approaches to support the marketing campaign across multiple media platforms.

Each video was designed to highlight the uniqueness of the product, its texture, colours, and Yuela’s brand identity in a more comprehensive and engaging manner. This approach enables Yuela to execute a consistent, dynamic, and high-impact promotional campaign, in line with the product launch objectives and brand strengthening in the market.