We are launching an impactful mobile advertising campaign featuring 10 fully wrapped cars, strategically moving across high-traffic areas throughout the Klang Valley.

Running from 10 April 2025 to 10 July 2025 (3 months), this campaign ensures continuous, 24/7 brand exposure by transforming vehicles into moving billboards. With eye-catching visuals and QR codes for direct engagement, these car wraps are designed to grab attention, create curiosity, and build awareness for the film LAKNAT wherever they go.

This strategy guarantees wide audience reach across major urban hotspots, residential areas, and commuter routes, effectively amplifying the movie’s presence ahead of its release.

A mobile LED truck will showcase the official trailer of LAKNAT across high-traffic areas, turning the streets into a moving cinema experience.

This campaign runs for 6 days (8 hours per day) with 1 LED truck, strategically covering prime urban locations to engage audiences directly. The LED screen delivers high-visibility video ads, ensuring maximum attention both day and night.

The LED truck not only attracts on-the-go audiences but also creates viral moments, especially during stops at popular hotspots, shopping districts, and public events within the Klang Valley.

This unique guerilla marketing gimmick features a transparent box truck showcasing an eerie mock-up grave installation inside, creating a powerful visual impact that aligns with the horror theme of LAKNAT.

The activation runs for 6 days (8 hours per day) with 1 truck, moving strategically across high-footfall areas, nightlife spots, and urban landmarks within the Klang Valley.

This unconventional approach is designed to spark curiosity, attract crowds, and encourage people to capture and share photos/videos on social media resulting in organic, viral promotion and heightened buzz for the film.